The European Commission’s proposed Digital Fairness Act could affect influencer promotions, online prices, subscription services and website design, although no new obligations have yet been adopted.
The European Commission has opened €20.5 million in Creative Europe funding for journalism partnerships, media literacy and press freedom, with deadlines in early 2027.
Artificial intelligence has become an established part of advertising production, but its growing ability to create convincing images, voices and personalities is forcing brands to reconsider how they communicate with consumers. New European guidance suggests that meaningful transparency, rather than indiscriminate labelling, will be central to maintaining public trust.
European employers face new requirements concerning salary disclosure, recruitment practices and gender pay reporting. However, uneven implementation across member states is creating a complicated compliance environment for businesses operating internationally.
Updated British advertising guidance places renewed emphasis on transparent sponsorship disclosures, commercial relationships and the responsibilities of brands working with online creators. The changes reflect growing regulatory attention to an industry where the distinction between personal recommendations and paid promotion is frequently unclear.
The Reuters Institute’s 2026 Digital News Report identifies a significant change in how audiences encounter news. For companies, public affairs professionals and communications agencies, the growing importance of social platforms presents new questions about reputation, message control and the relationship between organisations and traditional media.
New EU restrictions on environmental claims are changing how companies advertise products, present sustainability credentials and communicate with consumers. The rules place greater emphasis on verifiable evidence and could require substantial changes to established marketing practices.
Since 10 October 2025, EU-wide rules have required political advertisements to identify their sponsors and disclose key information about their
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