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Author: QuestComms

Articles, analysis and updates covering European affairs, corporate communications, business, technology and industry, published by QuestComms.

Europe’s New Greenwashing Rules Force Brands to Rethink Environmental Marketing

Europe's New Greenwashing Rules Force Brands to Rethink Environmental Marketing

New EU restrictions on environmental claims are changing how companies advertise products, present sustainability credentials and communicate with consumers. The rules place greater emphasis on verifiable evidence and could require substantial changes to established marketing practices.

Microsoft and Google Move to Block Compromised Digital Certificates After Major Cryptographic Failure

Microsoft and Google Move to Block Compromised Digital Certificates After Major Cryptographic Failure

An extraordinary failure in the generation of digital security keys has forced Microsoft, Google and other technology companies to withdraw trust from certificates issued by eMudhra. The incident exposes a vulnerability in the infrastructure underpinning secure websites, software distribution and enterprise communications.

Oracle Challenges Nvidia’s AI Dominance by Bringing Google, Cerebras and SambaNova Chips to Its Cloud

Oracle Challenges Nvidia’s AI Dominance by Bringing Google, Cerebras and SambaNova Chips to Its Cloud

Oracle is expanding its relationship with Nvidia while adding competing AI processors to its cloud infrastructure. The move reflects a broader change in artificial intelligence: businesses increasingly need to match different computing architectures to the economics of individual workloads.

Big Tech Faces $600 Billion Test as Investors Question the Economics of Artificial Intelligence

Big Tech Faces $600 Billion Test as Investors Question the Economics of Artificial Intelligence

Microsoft, Amazon and Alphabet are preparing to report earnings under growing scrutiny of their AI infrastructure expenditure. With combined investment plans reaching hundreds of billions of dollars, investors are demanding evidence that expanding data-centre capacity can produce sustainable financial returns.

Brussels Turns to Artificial Intelligence to Modernise Europe’s Electricity Networks

Brussels Turns to Artificial Intelligence to Modernise Europe’s Electricity Networks

The European Commission is bringing together energy and technology specialists to examine how AI can improve electricity-grid management, reduce costs and integrate growing data-centre demand. The initiative highlights the technological and security challenges facing Europe’s energy infrastructure.

European Businesses Face Tighter Credit Conditions as Rising Costs Put Pressure on Investment

European Businesses Face Tighter Credit Conditions as Rising Costs Put Pressure on Investmen

The European Central Bank’s latest survey shows higher borrowing costs and reduced availability of bank loans across the eurozone. Smaller companies face particular challenges in financing working capital, investment and expansion.

Anthropic’s IPO Filing Reveals the Costs Behind the Rapid Growth of Enterprise AI

Anthropic's IPO Filing Reveals the Costs Behind the Rapid Growth of Enterprise AI

The developer of Claude has disclosed $16.3 billion in revenue during the first half of 2026, alongside substantial infrastructure spending and an $80.7 billion accounting loss. Its planned stock market flotation provides new insight into the economics of commercial artificial intelligence.

EU Moves to Simplify Cookie Consent and Cybersecurity Reporting Rules for Businesses

EU Moves to Simplify Cookie Consent and Cybersecurity Reporting Rules for Businesses

European governments have agreed a negotiating position on changes to data protection, online tracking and cybersecurity reporting. The proposals could reduce compliance obligations for businesses, but existing GDPR and cookie requirements remain in force until new legislation is adopted.

EU Prepares Further Trade Restrictions on Chinese Imports as European Industries Face Growing Competition

EU Prepares Further Trade Restrictions on Chinese Imports as European Industries Face Growing Competition

The European Commission is considering additional safeguards covering sectors including chemicals, plastics and industrial machinery. The measures could affect manufacturers, importers and supply chains as Brussels seeks to reduce its trade imbalance with China.

ECB Faces Interest Rate Decision as Eurozone Inflation Reaches 3.8 Per Cent

ECB Faces Interest Rate Decision as Eurozone Inflation Reaches 3.8 Per Cent

The European Central Bank will decide interest rates on 29 October against a difficult economic backdrop, with eurozone inflation at 3.8 per cent and energy costs continuing to rise. Businesses and borrowers face uncertainty over whether Frankfurt will tighten monetary policy further.

EU Opens Review of Crypto and Banking Cybersecurity Rules as Compliance Costs Come Under Scrutiny

EU Opens Review of Crypto and Banking Cybersecurity Rules as Compliance Costs Come Under Scrutiny

The European Commission will meet financial-sector representatives on 27 October to examine whether its crypto-assets and digital operational resilience rules can be simplified. The discussion could influence future changes to MiCA and DORA, although no legislative amendments have yet been proposed as a result of the meeting.

Global Investment Rises but New Projects Decline as Capital Concentrates in Wealthier Economies

Global Investment Rises but New Projects Decline as Capital Concentrates in Wealthier Economies

International investment increased during the first half of 2026, but the number of new projects continued to fall, according to UN Trade and Development. As investors concentrate capital in a small group of economies and strategic industries, developing countries face mounting difficulties attracting the investment needed for infrastructure, energy and economic growth.

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